Fractional Work: Full Focus
Most organisations come to us asking the same question:
Are we getting the most from our marketing?
In most cases, the honest answer is no.
Not because you’re doing nothing. But because there are gaps. Untapped channels. Missing tools. Strategies that haven’t evolved with the business. Or sometimes… no real strategy at all.
You might not need (or want) a full-time Chief Marketing Officer but you do need someone who can step in, get clarity fast, and get your marketing working.
If you’re after someone to run your social media calendar or manage campaigns day-to-day, that’s not us.
But if you’re looking for a fractional CMO with 15+ years in marketing (11 of those in healthcare) who can diagnose, prioritise, and deliver results quickly, that’s where Tuesday Logic comes in
Snapshot of Experience
16+
Years Marketing Leadership
100+
Campaigns Delivered
23+
Healthcare Sectors Supported
“Kelly is the rare strategist who cuts straight through complexity, transforming it into an elegant, actionable roadmap.
Her comprehensive strategic marketing plan became our rallying point, and the coaching she provided galvanised the team, sparking significant momentum, sharper positioning, a healthier pipeline, and a lift in confidence that’s still paying dividends months later.
Her full-throttle energy and up-to-date market insights made all the difference.
Impactful is an understatement.”
"Kelly has been instrumental in my growth, particularly in strengthening my strategic thinking and confidence in decision-making.
She helped me see marketing more holistically - to make sure that every piece of work connects back to the 'big picture' and how to translate that into thoughtful, practical actions.
Kelly encouraged personalised strategy, quality, reflection and sustainable progress. Through her open and supportive mentoring style, she asked questions that helped me arrive at solutions myself which helped build my confidence, independence and ability to think critically.
Her guidance meant a great deal to me and continues to influence how I work today.
I would highly recommend Kelly to anyone seeking thoughtful, practical mentorship that creates real and lasting professional growth."
"Working with Kelly is an absolute pleasure. As an advisor, she brings invaluable marketing expertise to our recruitment process, helping us identify and secure top marketing talent.
Kelly supported every step of the journey, from crafting job ads and position descriptions through to interviewing, onboarding, and even mentoring our new hires.
Her deep understanding of the marketing skill set and what ‘great’ looks like in this space has made all the difference. I couldn’t recommend her highly enough."
“Kelly doesn’t just teach marketing skills, she builds confident marketers.
With Kelly’s mentorship, I didn’t just learn the technical execution of daily marketing tasks (although I did learn a lot of those), I learned the “why” behind the work.
What sets Kelly apart is how she develops people alongside strategy. She challenged me to ask better questions, and encouraged me to approach every project with clarity and purpose.
Kelly taught me how to evaluate what would truly drive impact by equipping me with the kind of strategic literacy that could otherwise only be obtained from years of marketing experience.
Her collaborative, empowering approach leaves you not only more capable, but more certain of your value as a marketer.”
What is a Fractional CMO?
Fancy Title, Real Impact
A Fractional Chief Marketing Officer (CMO) is a fancy title for a part-time Chief Marketing Officer.
It’s a practical solution for businesses that need big-picture marketing strategy and coordination without the cost of a full-time executive.
Fractional CMOs usually come with extensive knowledge and experience in order to act as an in-house marketing lead.
They turn marketing vision into action. Ensuring marketing activities are aligned with business goals and executed effectively, overseeing marketing teams or agencies (or assisting in building them), managing budgets and Martech stacks, and making certain campaigns deliver measurable results.
Sectors of Special Interest
Industries We Know Like the Back of Our Hand
We have a special interest in businesses within healthcare, MedTech, pharmaceutical and software/technology consulting.
These are industries where we have deep experience and understand the unique challenges, regulations, and opportunities that shape effective marketing.
That said, we also work with businesses outside these sectors on request. While every industry has its nuances, the foundations and principles of effective marketing remain the same, and our strategic approach can be applied to drive results in a wide range of contexts.
Strategy-First. Results-Driven. Embedded in Your Business.
Tuesday Logic provides Fractional CMO services for businesses ready to move beyond ad hoc marketing and into structured, scalable growth.
With over 15 years of experience across healthcare, MedTech and software/technology consulting, we take a hands-on, embedded approach, immersing ourselves in each business to deliver real impact and a genuine partner in your corner.
What You Get With Tuesday Logic:
Activities That DeliverWhether you’re auditing your current marketing activities, launching campaigns, building a marketing team, we help move plans into action.
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Operational Support
From MarTech stacks to building a team, Tuesday Logic identifies and implements what you need, nothing more, nothing less.
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Strategic Foundations & Marketing Clarity
Switch on the connection between your business goals and marketing with a tactical plan.
- Team Enablement
Coaching and mentoring for your people so the capability lives on, long after we step back.
Who We Work With
Members of the C-Suite ready to hand over the reins to an experienced marketing leader.
Early-stage businesses focused on getting their marketing foundations set-up right.
Businesses who want to review their marketing because they are ready for the next phase of growth.They are often in the process of building marketing teams or researching agency support.
AHPRA and TGA guidelines aren’t just fine print, they’re critical for protecting your clients and your agency’s reputation.For agencies, Tuesday Logic brings an extra layer of leadership, mentoring and compliance oversight, in complex industries like healthcare.
Fractional CMO
Retainer Options
Trusted Advisory
Ideal for evaluating the performance of current marketing activities.
This is for Founders, CEOs, COOs and scaling marketing teams who need light touch, strategic marketing advice and sense-checking.
Up to 4 hours per month
Remote work
No minimum term engagement
Marketing Transformation
Ongoing strategic support and collaboration to build or refresh your marketing foundations, strengthen team capability, and provide oversight across all marketing activities.
This includes six-monthly tactical plans, Martech recommendations, team mentoring, project and campaign tracking, and monthly performance reporting.
2 days per week
Remote work
Minimum term engagement 3-months
Embedded Partner
A deeply embedded, strategic marketing lead providing the expertise and direction of a CMO, without the full-time overhead.
Working as part of your leadership team, this package delivers comprehensive audits, tactical marketing plans, team capability uplift, and oversight across strategy, campaigns, compliance, and agency performance.
It provides ongoing leadership alignment with regular performance updates and board-level reporting.
3 days per week
Hybrid or fully remote work
Minimum term engagement 3-months
The Workflow
How We Get Things Moving
1. Discovery Call
A discovery call is a chance for us to connect, explore your marketing challenges, and uncover where the real opportunities lie. It’s obligation-free, and designed to give you clarity around where we can plug in and support your team.
2. Choose The Engagement
After our discovery call, if we both feel aligned, the next step is choosing the right engagement model to suit your needs, budget, and pace.
3. Get Started
Once you’ve chosen a package, we’ll send over a tailored scope of work, key milestones, and a flexible contract structure so we can hit the ground running.
The Fractional CMO Process
Once You're Onboard:
1. Analyse
Genuine momentum starts with clarity.We begin by digging into your current strategy, data, marketing and sales activities to understand what’s working, and what’s not.
You’ll step into a collaborative marketing workshop where we unpack the tools and channels you're using, uncover gaps and opportunities, and explore where your team needs the most support.
2. Architecture
Together, we’ll align on priorities and develop a 6 month tactical plan.
This is designed to drive growth, backed by a strategic framework, the systems to support it, the people to deliver it, and clear timeframes, accountability, and cost estimates.
3. Amplify
We activate the tactical plan, launching initiatives, managing people and projects, optimising along the way and reporting on what's driving growth.
Every move builds on the last, creating compounding momentum that scales with your business.
