About Us
Bringing Clarity to Complexity
Tuesday Logic offers Fractional CMO services.
It was established to give healthcare organisations access to senior-level marketing leadership, without the commitment of a full-time executive.
We work with businesses chasing growth. That includes diving into the numbers, auditing what’s working (and what isn’t), and building strategies aligned with commercial goals.
Whether you need a one-off audit, ongoing advisory, or part-time leadership, Tuesday Logic provides structure, accountability, and momentum, delivering marketing that works today and scales for tomorrow.
About Your
Fractional CMO
With 15+ years marketing experience in healthcare, med-device, pharmaceutical, consulting, education and not-for-profit sectors, Kelly understands what makes marketing effective, what dilutes it, and how to measure results that tie directly back to commercial outcomes.
Kelly is motivated by meaningful impact, not just output. She’s not interested in “busy marketing”for the sake of activity.
She’s drawn to clear strategy, and team alignment because she knows that when these foundations are right, everything else becomes more efficient, and cohesive.
Kelly steps in where agencies and internal teams may blur, rush, or avoid uncomfortable conversations.
Proven Results in Healthcare Marketing
Formerly Chief Operating Officer and Chief Marketing Officer of a leading healthcare marketing agency, she knows how to drive growth from the inside out, transforming big ideas into scalable strategies.
Kelly has built high-performing teams, overseen high-profile national accounts, created comprehensive marketing plans, and launched impactful digital healthcare campaigns.
As a fractional CMO, Kelly supports healthcare organisations align strategy, streamline execution, and marketing outputs that resonate with their B2B or B2C target audience.
Healthcare Sectors Kelly Has Worked With:
What We Do
As a Fractional CMO we partner with growth-minded leaders who need more than just “more marketing”. Whether you’re scaling fast, up-skilling your team or looking to make your next move with confidence, we offer:
Strategic marketing leadership without the full-time headcount.
Audits, roadmaps, and marketing workshops that uncover hidden opportunities.
Team enablement, capability building, and operational alignment.
Ongoing fractional CMO support to drive execution and accountability.
Compliance checks and recommendations.
Why Tuesday Logic?
Tactical Plans
Our tactical plans are built in a project management system making them practical, scalable, and easy to execute, whether the focus is generating demand, strengthening brand trust; or navigating healthcare-specific compliance.
Marketing Operations
We also support the operational engine behind the strategy: optimising MarTech, streamlining processes, and ensuring budgets, people, and platforms are deployed with intention and impact.
Funnel-focused Marketing
From awareness to conversion and beyond, we map every move to the funnel, aligning strategy with business goals for measurable outcomes.
Our logo and website feature funnels as a reminder: marketing should guide, not guess. Each stage is considered. Each step, intentional.
Building Capability
We build internal capability, coaching teams and embedding marketing within executive decision-making so it consistently supports broader business priorities.
Sucess Stories
“Kelly is the rare strategist who cuts straight through complexity, transforming it into an elegant, actionable roadmap.
Her comprehensive strategic marketing plan became our rallying point, and the coaching she provided galvanised the team, sparking significant momentum, sharper positioning, a healthier pipeline, and a lift in confidence that’s still paying dividends months later.
Her full-throttle energy and up-to-date market insights made all the difference.
Impactful is an understatement.”
"Kelly has been instrumental in my growth, particularly in strengthening my strategic thinking and confidence in decision-making.
She helped me see marketing more holistically - to make sure that every piece of work connects back to the 'big picture' and how to translate that into thoughtful, practical actions.
Kelly encouraged personalised strategy, quality, reflection and sustainable progress. Through her open and supportive mentoring style, she asked questions that helped me arrive at solutions myself which helped build my confidence, independence and ability to think critically.
Her guidance meant a great deal to me and continues to influence how I work today.
I would highly recommend Kelly to anyone seeking thoughtful, practical mentorship that creates real and lasting professional growth."
"Working with Kelly is an absolute pleasure. As an advisor, she brings invaluable marketing expertise to our recruitment process, helping us identify and secure top marketing talent.
Kelly supported every step of the journey, from crafting job ads and position descriptions through to interviewing, onboarding, and even mentoring our new hires.
Her deep understanding of the marketing skill set and what ‘great’ looks like in this space has made all the difference. I couldn’t recommend her highly enough."
“Kelly doesn’t just teach marketing skills, she builds confident marketers.
With Kelly’s mentorship, I didn’t just learn the technical execution of daily marketing tasks (although I did learn a lot of those), I learned the “why” behind the work.
What sets Kelly apart is how she develops people alongside strategy. She challenged me to ask better questions, and encouraged me to approach every project with clarity and purpose.
Kelly taught me how to evaluate what would truly drive impact by equipping me with the kind of strategic literacy that could otherwise only be obtained from years of marketing experience.
Her collaborative, empowering approach leaves you not only more capable, but more certain of your value as a marketer.”
Frequently Asked Questions
Who does Tuesday Logic help?
Start-Ups
We work with early-stage businesses that have secured investment and need to hit the ground running. These businesses often require senior marketing expertise to guide their go-to-market approach, without the commitment of a full-time hire.
Mid-Sized, Growing Businesses
With organisations who may have limited internal marketing resources. We provide the strategic direction, accountability, and hands-on support they need to build a solid marketing foundation and drive growth.
Larger Businesses with Internal Teams
For more established or global organisations with existing marketing staff or agency partners, we bring a fresh perspective. From project-based leadership to mentoring junior marketers, we offer the strategic insight and guidance to elevate internal capabilities and ensure marketing efforts stay aligned with the business branding and goals.
What size business do you typically support?
We work with established mid-sized businesses or large organisations with lean in-house teams or agency partners looking to bring greater clarity, cohesion, and strategic direction to their marketing efforts.
If you’re not quite big enough for a full-time CMO but know you’ve outgrown ad hoc marketing, we’re likely a good fit.
Do you work with agency partners or internal marketing teams?
We collaborate with both. Whether it’s aligning internal teams around a clear strategy, acting as a strategic sounding board, or helping agencies stay focused on the right priorities—we bring structure, clarity, and leadership to support everyone’s best work. We’re here to enhance what’s already in place, not compete with it.
Can you help if we already have a marketing strategy?
Absolutely. We can pressure-test what you have, find gaps or inefficiencies, and help you get more out of your current resources, whether that’s people, platforms, or partners.
Do you offer project-based work or only ongoing support?
The packages displayed on our home page are short-term (3-6 month) retainer engagements.
However, we offer both. Whether you need a one-off audit, strategic roadmap, or ongoing leadership, we’ll tailor our support to your needs and internal capacity.
Where are you based, and do you work with businesses outside your local area?
We’re based in Brisbane, but work with clients nationally, remotely. Digital marketing knows no borders.
Let’s Start
A Discussion
Keen to understand if a Fractional CMO could be the right fit for your organisation?
You’ve got nothing to lose.
Book a free Discovery Call. Kelly is looking forward to connecting with you.