The Marketing Foundations Mentoring Program
A 21-week, 1:1 journey to build professional confidence.
For many marketing coordinators or solopreneurs, the digital landscape can feel like a collection of siloed activities that you’re desperately trying to get your head around.
You might be doing a flurry of activity, but do you feel confident knowing how those pieces fit into the bigger picture?
This 21 week mentoring program is designed to bridge that gap.
It isn’t about turning you into an ad specialist or a data analyst. It’s about giving you the foundational knowledge to understand the levers of modern digital marketing.
It’s about giving you the capability to plan efficiently, contribute meaningfully, identify gaps and confidently make recommendations.
Why We Offer This Service
A Note From Kelly Dimkovska, Founder Of Tuesday Logic:
Many years ago, I received my first promotion into a Marketing Coordinator role. I was excited, but I was also navigating the steep learning curve that comes with a new level of responsibility.
My CEO at the time did something that changed the trajectory of my life: he brought in a marketing consultant to support me 1:1 once a week. She taught me the foundations – the “logic” behind the work.
Even though the digital space hadn’t quite taken off yet, the core marketing principles gave me the confidence to spot problems, suggest solutions, and do my role effectively.
Beyond the skills, the fact that my CEO invested in me meant the world. It turned a job into a lifelong career that I wouldn’t trade for anything.
I have spent over 7 years mentoring account managers and marketing specialists, helping them find that same clarity. I’ve seen first-hand how foundational knowledge transforms a “task-doer” into a confident, strategic contributor.
This mentoring program was founded on that same principle. I want to provide that same foundational spark for the next generation of marketers – helping them move from “doing tasks” to “driving results” with total confidence.
Pricing
For business owners, it’s an investment in your team, equipping them with the foundational skills to make smarter marketing decisions, manage activity effectively, and leave with a clear 6-month plan ready to execute.
21 Week Marketing Mentoring Program
1x hour per week for 21 weeks
Delivered 1:1 over video call
12 month access to our learning management system
$4,990 + GST
21 Weeks to Foundational Mastery
Real capability takes time to settle. By meeting 1:1 for one hour every week, we ensure you have the space to ask questions, connect the dots, and apply what you’ve learned to your actual role.
1:1 Mentorship
A dedicated hour with a Fractional CMO who has mentored specialists for over 7 years and who has been working in digital marketing for 15+.
The Frameworks
Core modules covering the essential pillars of marketing - from psychology all the way through to paid advertising and organic search.
12 months of access to our Learning Management System (LMS) to revisit the fundamentals whenever you need a refresher.
Strategic Literacy
Learn to speak the language of marketing so you have the terminology to engage with specialists and coordinate or manage them with confidence.
The 21-Week Roadmap
Pillar 1: Strategy & The Human Element
- The Marketing Funnel
- Buying Behaviour
- Audience & Segmentation
- Value Proposition
- Messaging Hierarchy
Pillar 2: Content & Psychology
Copywriting Fundamentals -
Customer Journey Mapping -
Conversion Psychology -
Pillar 3: Search & The AI Shift
- Websites as Infrastructure
- SEO Foundations
- AEO & GEO (Search in the age of AI)
- Pillar Pages & Topic Clusters
Pillar 4: Understand Paid Media
(Foundations and Strategy—not technical execution)
Paid Media Strategy -
Google Ads Foundations -
Paid Social Advertising -
Programmatic & Display -
Pillar 5: Measurement & Ops
- Graphic Design Fundamentals
- Analytics & Measurement
- Conversion Rate Optimisation (CRO)
- Marketing Ops & Workflow
Pillar 6: The Way Forward
Creating your own 6-month Tactical Plan -
Who Is This For?
Business Owners looking to invest in an internal team member to build long-term, in-house capability.
Marketing Coordinators want to move beyond "doing tasks" and start understanding the strategy behind their work.
Solopreneurs looking to gain a clear understanding of how marketing channels work together, helping them move beyond scattered activity to intentional activity.
Account Mangers within agencies who need to understand the technical side of what their teams do so they can better support their clients.
Success Stories
"Kelly has been instrumental in my growth, particularly in strengthening my strategic thinking and confidence in decision-making.
She helped me see marketing more holistically - to make sure that every piece of work connects back to the 'big picture' and how to translate that into thoughtful, practical actions.
Kelly encouraged personalised strategy, quality, reflection and sustainable progress. Through her open and supportive mentoring style, she asked questions that helped me arrive at solutions myself which helped build my confidence, independence and ability to think critically.
Her guidance meant a great deal to me and continues to influence how I work today.
I would highly recommend Kelly to anyone seeking thoughtful, practical mentorship that creates real and lasting professional growth."
“Kelly doesn’t just teach marketing skills, she builds confident marketers.
With Kelly’s mentorship, I didn’t just learn the technical execution of daily marketing tasks (although I did learn a lot of those), I learned the “why” behind the work.
What sets Kelly apart is how she develops people alongside strategy. She challenged me to ask better questions, and encouraged me to approach every project with clarity and purpose.
Kelly taught me how to evaluate what would truly drive impact by equipping me with the kind of strategic literacy that could otherwise only be obtained from years of marketing experience.
Her collaborative, empowering approach leaves you not only more capable, but more certain of your value as a marketer.”
Frequently Asked Questions
Is this a technical course on how to use specific software?
No. While we cover the technical landscape (like Google Ads, SEO, AEO and Analytics), this is about strategic literacy, not button-pushing.
We won’t be teaching you how to build a campaign in Meta Ads Manager; we’ll be teaching you the customer journey and the logic behind a successful campaign, how to structure the strategy, and how to measure if it’s working and when to pivot.
Why does the program run for 21 weeks?
Confidence isn’t built in a weekend workshop. Because we cover 21 distinct pillars of marketing, we take the time to focus on one topic per week.
This allows you to absorb the framework, apply it to your current work, and come to our next 1:1 session with real-world questions.
We are building a foundation for a career, not just checking a box.
I’m a business owner, why should I pay for my staff to do this?
When you invest in your team’s foundational knowledge, you are investing in your business’s self-sufficiency.
You’ll spend less on external consultants and agencies because your internal team will have the confidence to spot problems, support compliance, recommend marketing tools, manage workflows, and understand the “why” behind your marketing spend.
Plus, they walk away with a 6-month tactical plan ready to execute for you.
What if I miss a weekly session?
We understand that work gets busy. While we aim for a consistent weekly rhythm to maintain momentum, we can reschedule sessions with 24 hours’ notice.
You also have 12 months of access to the LMS, so you can always review the materials for any module in your own time.
Do I need to have a specific level of experience?
This program is ideal for Marketing Coordinators, new Marketing Managers, Agency Account Managers or solopreneurs who feel they have foundational gaps in their digital marketing knowledge.
If you find yourself “doing” marketing but struggling to explain the strategy behind it, this program is designed specifically for you.
How much is the marketing mentoring program?
The marketing mentoring program costs $4,999 + GST.
This can be split over 2 payments if requested.
Need More Info Before You Enrol?
Book a quick Discovery Call to learn more about 1:1 mentoring with Kelly.