Fractional CMO & Advisory Services for Healthcare Organisations
Not every organisation requires the same level of support.
Fractional CMO advisory bridges the gap between strategy, execution, and accountability – especially in complex industries like healthcare marketing.
Whether you need a light-touch sounding board or a deeply embedded strategic leader, our fractional services provide the senior expertise you need without the full-time overhead.
→ Learn why more businesses are tapping into fractional CMOs
Fractional CMO
Package Options
Trusted Advisory -
Light Touch Option
Ideal for evaluating the performance of current marketing activities.
Best for Founders, CEOs, COOs and scaling marketing teams who need light touch, strategic marketing advice and sense-checking.
Up to 4 hours per month
Remote work
No minimum term engagement
Marketing Transformation -
Building Option
Ongoing strategic support to build or refresh your marketing foundations and strengthen team capability.
Includes six-monthly tactical plans, Martech recommendations, team mentoring, project and campaign tracking, and monthly reporting.
Best for organisations overhauling their strategy or upskilling an internal team.
2 days per week
Remote work
Minimum term engagement 3-months
Embedded Partner -
Leadership Option
A deeply embedded strategic lead providing the expertise and direction of a CMO as part of your leadership team.
Best for larger healthcare organisations needing board-level reporting and full oversight across strategy, compliance, and agency performance.
3 days per week
Hybrid or fully remote work
Minimum term engagement 3-months
Why This Service?
Healthcare marketing can be complex. Agencies vary in experience in this sector. Internal teams are often stretched. Compliance is a non-negotiable. And advertising decisions carry real risk.
Trusted Advisory Gives You:
1. A Reliable Monthly Sounding Board
Consistent access to a trusted expert who can validate ideas, challenge thinking, and provide clarity when decisions feel uncertain.
2. Senior-Level Guidance You Can Access Quickly
Timely strategic support that helps you move forward without waiting weeks for answers or commissioning a full consulting engagement.
3. Independent Insight Into Performance, Strategy & Compliance
An objective view free of internal bias, giving you clear direction on what’s effective, what’s risky, and what needs attention.
4. Confidence Before You Invest, Publish, or Approve
Assurance that your decisions, campaigns, and plans have had oversight from someone who understands healthcare marketing.
5. Strategic Support - Without the Complexity
Focused, high-impact guidance when you need it most.
Who Is This For?
You need clarity before acting and a trusted expert to validate your direction.
You have an internal team but need to refresh your foundations and lift the quality of work through Marketing Transformation.
You require ongoing leadership, board-level reporting, and rigorous AHPRA/TGA compliance oversight as an Embedded Partner.
You need a specialist to consult on strategy, compliance, or complex accounts without hiring in-house expertise.
What This Isn’t - Clarifying The Role
Not Day-to-Day Execution:
Regardless of the package, our focus is on strategy and leadership.
We do not provide hands-on content creation or channel management, but we guide the teams who do.
Not An Agency:
We act as an independent extension of your leadership team.
Not "Yes People"
Straightforward, honest advice, even when it means highlighting risks or changing direction.
What Makes
Tuesday Logic Different?
15+ Years of Marketing Experience, 11+ Years in Healthcare
Kelly Dimkovska has had experience across 25+ medical and health sectors, with deep understanding of operational challenges, patient journeys, and commercial complexity.
Experience With AHPRA & TGA Compliance
Practical, real-world compliance support – not rigid interpretations.
Independent and Objective
No agency agenda. No upsells. Just clarity, honesty, and strategic thinking.
Business-Focused Results
Every recommendation links back to pipeline, revenue, and growth not vanity metrics.
Trusted Partner
Clients use Trusted Advisory because they value having a senior expert in their corner available when needed, without overcommitting.
Frequently Asked Questions
Is this a replacement for my existing marketing team or agency?
No. It complements them.
Think of it as adding a Chief Marketing Officer you can tap into for advice, direction, or a second opinion, without disrupting your current setup.
If you’re weighing up the benefits of Fractional CMO advisory, it’s worth understanding where organisations and their agency partners often drift out of alignment.
That misalignment usually isn’t about capability – it’s about clarity and setting expectations.
Here are 11 questions you can ask your agency to help surface those gaps and realign expectations.
How often can I speak with you?
You can book sessions whenever you need support.
Some clients check in monthly; others reach out during busy periods or when big decisions are on the table.
Do you provide hands-on implementation?
No. This service is advisory only. I help you make stronger decisions but your team or agency continues to execute.
Can you review our existing marketing activity?
Yes. We can assess what’s working, what’s not, and where the gaps are so you’re not relying on vanity metrics or internal assumptions.
Is there a minimum commitment?
The Trusted Advisory has no minimum term.
Both the Marketing Transformation and Embedded Partner options require a 3-month minimum engagement to ensure we can deliver meaningful strategic impact.
How is this different from hiring a consultant?
Consultants typically deliver a fixed project.
This service is ongoing, flexible, and operates like having a senior marketing leader on call without the cost or complexity of a traditional engagement.
Do you offer team mentoring?
Yes, we offer a 21 week 1:1 Mentoring Program. Group training is also available on request.
Ready For Strategic Guidance?
If you want ongoing access to senior healthcare marketing expertise without hiring a CMO or committing to a large engagement – Trusted Advisory may be the right fit.
Get in touch.