Marketing Audit & Strategic
Growth Plan
You’re investing in marketing. But you’re not sure if it’s paying off.
Perhaps you’ve got a team or an agency executing campaigns, yet you can’t connect the activity to business outcomes.
Alternatively, you might be tracking metrics without knowing if they’re the right ones. Or maybe you just have a nagging feeling that you could be getting more for your investment.
What you need is clarity. Specifically, you need to know what’s working, what’s not, and what to do about it. That’s what a marketing audit delivers.
But an audit only identifies the gaps. To bridge them, you need a plan. That is why we combine a rigorous Diagnostic Review with a 6-Month Tactical Roadmap.
Phase 1
Analyse: The Audit
A marketing audit is a comprehensive, objective assessment of your entire marketing function.
The goal is to give you a clear, honest picture of where you are and what needs to change.
Digital Channel Audit
The analytics review provides a picture on current performance based on website data. By examining data from analytics platforms we can uncover trends, opportunities, and areas for improvement that will directly inform the tactical plan.
Measurement and Reporting
We audit your analytics setup.
Accurate website tracking is essential for transforming visitor data into actionable insights.
Team and Agency Review
An objective assessment of your internal marketing resources and external agency partners.
We help you determine if you have the right expertise in place and if your partners are delivering true value.
MarTech
We evaluate your software stack for efficiency and cost.
Phase 2
Architecture: 6-Month Tactical Plan
The Marketing Workshop
This workshop (up to 3 hours) brings us together to brainstorm and collaborate. This helps us identify additional opportunities that didn’t surface during our initial discovery calls. By working through ideas in real time, it better informs the tactical plan so that it aligns with your specific goals and priorities.
Six-Month Tactical Roadmap
We will deliver a detailed six-month tactical plan in a productivity and project management system. This is designed to help us roll out marketing activity efficiently across each stage of your marketing funnel.
Not Sure If You Need an Audit?
Check Your Marketing ROI First
Most businesses have no idea what their marketing return on investment (ROI) actually is.
Before committing to a full audit, use our free calculator to get a baseline understanding of your marketing effectiveness.
Want A
Deeper Analysis?
Book a free Discovery Call to discuss a full audit
Who Is The Audit For?
You're responsible for the marketing function, but you're not a marketing expert. Therefore, you need an independent assessment to understand if your investment is paying off and whether your team or agency is delivering value commensurate with their cost.
Revenue has plateaued or declined, and you suspect marketing might be part of the problem. However, you need to identify what's broken and how to fix it before you can reverse the trend and return to growth.
Your CMO or Marketing Manager left, and you're not sure what state they left things in. Consequently, you need an audit before you decide what to do next whether to hire a replacement, restructure the team, or bring in external support.
You're ready to scale, but you want to make sure your marketing foundations are solid before you invest heavily in growth. After all, scaling broken marketing just wastes money faster and can create problems that are harder to fix later.
How It Works
1. Initial Consultation (Free)
We start with a Discovery Call to understand your business, marketing setup, and what prompted you to seek an audit.
A proposal will be created.
2. Information Gathering
If we are engaged, we request access to your marketing channels, analytics, reports, budgets, and any other relevant documentation.
3. Stakeholder Interviews
We speak with key stakeholders (leadership, marketing team, agency partners) to understand different perspectives.
4. Analysis & Assessment
We conduct a comprehensive review of strategy, performance, team, technology, and compliance.
5. Report & Tactical Plan Delivery
We present the detailed tactical plan.
What Happens After the Audit?
You’ll have three options:
Option 1: Implement Recommendations Yourself
Take the audit report and implement the recommendations with your internal team or agency.
Option 2: Engage Tuesday Logic for Implementation Oversight
If you want help in overseeing the recommendations, we can support through our Fractional CMO packages:
- Trusted Advisory → for light-touch guidance
- Marketing Transformation → for more hands on support
- Embedded Partner → for comprehensive oversight
We oversee your internal marketing team or external agency partner while they implement the marketing activities recommended.
Option 3: Find the Right Agency or Hire a Team Member
If the audit reveals you need new capabilities, we can help you find the right agency partner or recruit the right team member.
What Makes
Tuesday Logic Different?
15+ Years of Marketing Experience, 11+ Years in Healthcare
Kelly Dimkovska has audited, optimised and built marketing functions in agency and in-house settings across healthcare, MedTech, pharmaceutical, consulting, education, and not-for-profit sectors.
This breadth of experience means she knows what to look out for.
Objective & Independent
We’re not an agency trying to win your business or a consultant trying to extend an engagement.
Instead, we give you the truth, even when it’s uncomfortable.
Our only agenda is helping you understand the real state of your marketing and what needs to change.
Healthcare Specialisation
We understand AHPRA and TGA compliance inside and out.
If you’re in healthcare, we’ll assess both performance and regulatory risk, ensuring your marketing drives results while providing you with support in staying on the right side of regulations.
Results-Focused
We care about business outcomes, not vanity metrics.
Specifically, our audits focus on what actually drives revenue, pipeline, and growth – not just what makes reports look good in presentations.
Actionable, Not Academic
Our recommendations are practical and prioritised.
As a result, you’ll know exactly what to do next, not just what’s wrong.
Furthermore, we organise recommendations by impact and ease of implementation, so you can start seeing results quickly.
Frequently Asked Questions
What is a marketing audit?
A marketing audit is a comprehensive, objective assessment of your entire marketing function.
The goal is to give you a clear, honest picture of where you are and what needs to change.
Why do a marketing audit?
You’re Spending, But You’re Not Sure What You’re Getting
You’ve got a marketing budget, but you can’t confidently say whether it’s driving growth or just keeping people busy.
Without clear attribution, it’s impossible to know which investments are working and which are draining resources.
Furthermore, this uncertainty makes it difficult to justify continued spending or to make informed decisions about future budget allocation.
Your Marketing Feels Disconnected from Business Goals
Marketing operates in its own world, and you’re not sure how (or if) it’s supporting revenue, pipeline, or other commercial outcomes.
When marketing activities don’t ladder up to business objectives, you end up with busywork instead of business results.
Additionally, this misalignment often leads to tension between marketing and other departments who question the value being delivered.
You’re Tracking Metrics, But They Don’t Mean Anything
Reports are full of impressions, clicks, and sessions, but you don’t know if those numbers translate into business value.
Vanity metrics might look impressive in a dashboard but you need to understand which metrics actually predict business outcomes and focus your efforts accordingly.
You’ve Had Business Changes
Your business has evolved, but your marketing hasn’t kept up.
Perhaps you’ve pivoted your product, entered new markets, or have improved your service offering to customers.
Consequently, you need to reassess whether your current marketing approach still makes sense for where your business is headed.
You’re Considering a Major Marketing Investment
Before you hire a new team, engage an agency, or launch a big campaign, you want to understand what’s working now and what needs fixing.
Making major investments without this baseline understanding is like building on shaky foundations.
Therefore, an audit helps you avoid costly mistakes and ensures new investments are strategic rather than reactive.
Compliance
You’re not sure if your marketing activities are meeting your obligations with AHPRA and TGA regulations (if relevant), and you want an independent assessment.
Healthcare marketing operates in a heavily regulated environment where non-compliance can result in significant penalties, reputational damage, and even restrictions on your ability to practice or advertise.
How long does a marketing audit take?
A comprehensive marketing audit typically takes 2-4 weeks from start to finish.
The timeline depends on several factors, including the size of your marketing operation, the number of channels you’re using, and how quickly you can provide access to necessary data and stakeholders.
During the first week, we gather information and conduct stakeholder interviews.
The second and third weeks involve detailed analysis of your strategy, campaigns, tools, and performance data.
Finally, we compile our findings and recommendations into a comprehensive report, which we present to you in the final week along with a prioritised action plan.
How much does a marketing audit cost?
Marketing audit pricing varies based on the scope and complexity of your marketing function.
For a small business with 1-2 marketing channels and a simple tech stack, audits typically start at a lower investment level.
Mid-sized organisations with multiple channels, larger teams, and more complex operations require more extensive analysis.
Healthcare organisations needing compliance reviews will require additional assessment.
The best way to get accurate pricing is to book a free Discovery Call where we can understand your specific situation and provide a tailored proposal.
What information and access will you need from us?
To conduct a thorough audit, we’ll need access to several key platforms.
This includes analytics platforms like Google Analytics, Advertising accounts (Google Ads, Bing, Meta Ads, LinkedIn Ads), your marketing automation tools, email marketing platforms and social media accounts.
We’ll also need to review campaign reports, agency contracts and deliverables, brand guidelines, and any existing marketing strategy documents.
Additionally, we’ll want to interview key stakeholders and agency partners.
Don’t worry if some areas are disorganised or incomplete – that’s often part of what the audit uncovers.
What if we're already working with an agency? Will the audit make things awkward?
A marketing audit doesn’t have to create tension with your existing agency.
We approach agency relationships professionally and objectively, our goal is to assess performance, not to place blame.
Sometimes we find agencies are doing excellent work but lack necessary resources or strategic direction from the client.
Other times, we identify genuine performance issues that need addressing.
Either way, the audit provides clarity that benefits everyone.
If you’re concerned about the dynamic, we can discuss how to position the audit with your agency in a collaborative way.
How is your audit different from what our agency provides in their reports?
Agency reports typically focus on demonstrating their own performance and justifying their fees, often emphasising positive metrics while downplaying problems.
An independent audit, by contrast, provides an objective assessment of your entire marketing function, including agency performance without any conflict of interest.
We evaluate whether you’re using the right channels, if your agency is providing good value, whether your strategy aligns with business goals, and if you’re measuring what actually matters.
We also assess areas agencies don’t typically cover, like internal team capabilities, technology stack efficiency, budget allocation across all activities, and compliance (especially in healthcare).
How do you measure marketing ROI if we have a long sales cycle?
Measuring marketing ROI with long sales cycles requires a more sophisticated approach than simply tracking immediate conversions.
We look at leading indicators throughout your pipeline, including marketing qualified leads (MQLs), sales qualified leads (SQLs), opportunity creation, and pipeline value generated.
Do you provide ongoing support after delivering the audit?
Yes, ongoing support and oversight is available through our Fractional CMO packages.
We offer three levels of support:
- Trusted Advisory for regular light-touch guidance.
- Marketing Transformation for more comprehensive support.
- Embedded Partner for those who are after a senior marketing leader embedded in their business.
Alternatively, if you just need occasional follow-up questions answered or want a quarterly check-in on progress, we can arrange that on a more informal basis.
The goal is to ensure you successfully implement the recommendations and see business results.
Ready To Find Out
If You're Maketing Is Working?
If you’re ready to get an honest, independent assessment of your marketing function, let’s talk.
Book a free Discovery Call to explore how a marketing audit can give you the clarity you need.