The Part-time Marketing Leadership Solution
Marketing shouldn’t feel reactive, disconnected, or difficult to measure.
Yet for many organisations, that’s exactly what happens as they grow. Activity increases, budgets expand, and teams become busier but outcomes don’t always follow.
A Fractional CMO provides senior marketing leadership without the cost and commitment of a full-time hire bringing clarity, accountability, and strategic direction to your marketing activities.
What is a Fractional CMO?
A Fractional Chief Marketing Officer (CMO) is an experienced marketing leader who works with your business or marketing agency on a part-time or contract basis.
Rather than focusing on execution alone, a Fractional CMO is responsible for:
- Defining your marketing strategy
- Aligning marketing with business objectives
- Leading internal teams and external partners
- Driving measurable growth outcomes
This model allows businesses to access executive-level expertise in a flexible, cost-effective way.
For more information on how this works in practice:
Is a Fractional CMO Right for Your Business?
Not every organisation or marketing agency needs a full-time CMO, but many reach a point where marketing needs stronger leadership.
A Fractional CMO becomes relevant when:
- Marketing activity exists, but lacks clear direction
- Agencies or internal teams are working in silos
- There are operational gaps in your agency holding back growth
- Growth has plateaued despite ongoing investment
- There is no clear link between marketing and revenue
- The business is scaling or entering a new phase
- This model is designed to bridge the gap between execution and leadership.
- You need to fill a maternity leave position
Learn if a fractional CMO is the right fit :
How a Fractional CMO Is Different:
You Pay Only for What You Need
Need 1 day per week? 2 days? 3 days? You scale the engagement to match your actual requirements, not an arbitrary 40-hour work week.
The Investment Is Lower Risk
Fractional engagements often start with 3-month terms. If it's not working, you can adjust or step away. Compare that with the commitment and potential payout of a full-time hire.
The Relationship Is Flexible
As your business grows, you can scale the engagement up or down. Need more support during a product launch? Scale up temporarily. Need to reduce costs during a quiet quarter? Scale down.
What Does a Fractional CMO Do?
A Fractional CMO operates at a strategic and leadership level, ensuring marketing functions as a core driver of business growth.
For more detail on operational impact:
→ The Role of a Fractional CMO in Hiring
→ Hiring Smarter with CMO Oversight
→ Introducing Your New Fractional CMO
Key Responsibilities Include:
Strategic Planning and Direction
They:
- Develop comprehensive marketing strategies aligned with business objectives.
- Define positioning, differentiation, and go-to-market approach.
- Identify growth opportunities and competitive advantages.
- Set priorities and allocate budget across channels and activities.
Leadership and Team Management
They:
- Lead internal marketing teams and/or agency partners.
- Mentor and develop marketing capabilities within your organisation.
- Recruit marketing talent and build team structure.
- Are accountable for driving measurable results.
Performance Management and Optimisation
They:
- Establish reporting and track the metrics that matter.
- Analyse performance data and optimise channel mix.
- Identify waste and inefficiencies across marketing activities.
- Report marketing outcomes to the board, finance department and executive leadership.
Marketing Operations and Systems
They:
- Audit and optimise marketing technology stacks.
- Design workflows and processes for efficiency.
- Advise and oversee automation and integration across tools.
- Build sustainable marketing operations that scale
Compliance and Risk Management
They:
- Ensure marketing activities meet regulatory obligations (AHPRA, TGA for healthcare).
- Review and approve campaigns, content, and communications.
- Train teams on compliance standards.
How a Fractional CMO Works With Your Team
A common misconception is that a Fractional CMO replaces existing resources.
In reality, they act as a leadership layer across your marketing ecosystem.
Internal teams: gain clarity, structure, and direction
Agencies: are aligned to strategy and accountable for performance
Capability building: your team gets stronger over time
Leadership teams: gain visibility into marketing ROI
This creates cohesion across all marketing activity.
If you’re comparing models learn more here:
→ Does a Fractional CMO Replace a Marketing Agency?
→ Stop Chasing Unicorns: Hire Smarter with Fractional CMO Oversight
Fractional CMO vs Agency vs In-House
Understanding the difference between these models is critical.
Comparing Marketing Functions
| Function | Role |
|---|---|
|
Agency |
Executes campaigns and channel activity |
|
Internal Team |
Manages day-to-day marketing |
|
Fractional CMO |
Provides strategy, leadership, and accountability |
Healthcare Marketing Expertise
For organisations operating in regulated industries, marketing requires a deeper level of oversight.
Compliance with AHPRA and TGA guidelines is essential.
- Testimonials and endorsements
- Influencer marketing
- Advertising claims
A Fractional CMO with healthcare experience ensures marketing is both effective and compliant.
Learn more below:
How Tuesday Logic Is Different
From Other Fractional CMOs
15+ Years of Marketing Experience, 11+ Years in Healthcare
Kelly Dimkovska has led marketing teams, run operations for a healthcare marketing agency, and built strategies across more than 25 health and medical sectors.
Therefore, this isn’t generic marketing advice adapted to healthcare. It’s sector expertise.
Former CMO and COO of a Healthcare Marketing Agency
Kelly has sat on both sides of the table: as a client managing agencies and as an agency leader managing complex accounts.
This dual perspective means better agency management and more realistic expectations.
Compliance Expertise Built In
AHPRA and TGA compliance isn’t an afterthought. It’s integrated into strategy from the start.
In summary, every campaign, piece of content and channel recommendation is assessed through a compliance lens.
Metrics-Driven, Commercially Focused
We care about revenue, pipeline, and ROI. Not impressions, likes, and vanity metrics.
Every recommendation is tied to measurable business outcomes.
Fixing What's Broken Before We Build What's New
Many consultants want to start fresh and ignore what you’ve already built.
We assess what’s working, fix what’s broken, and optimise what’s underperforming before we recommend new investments.
Fractional CMO Engagement
Trusted Advisory
Ideal for evaluating the performance of current marketing activities.
This is for Founders, CEOs, COOs and scaling marketing teams who need light touch, strategic marketing advice and sense-checking.
Up to 4 hours per month
Remote work
No minimum term engagement
Marketing Transformation
Ongoing strategic support and collaboration to build or refresh your marketing foundations, strengthen team capability, and provide oversight across all marketing activities.
This includes six-monthly tactical plans, Martech recommendations, team mentoring, project and campaign tracking, and monthly performance reporting.
2 days per week
Remote work
Minimum term engagement 3-months
Embedded Partner
A deeply embedded, strategic marketing lead providing the expertise and direction of a CMO, without the full-time overhead.
Working as part of your leadership team, this package delivers comprehensive audits, tactical marketing plans, team capability uplift, and oversight across strategy, campaigns, compliance, and agency performance.
It provides ongoing leadership alignment with regular performance updates and board-level reporting.
3 days per week
Hybrid or fully remote work
Minimum term engagement 3-months
First 30 Days: Discovery & Analysis
- Audit of current marketing setup.
- Stakeholder interviews and workshop.
- Performance analysis and gap identification.
- Quick wins and immediate optimisations.
Days 31-90: Architecture
- 6-month tactical plan with clear priorities, timelines, and accountability.
- Reporting framework establishment.
- Internal marketing team or agency alignment.
- Channel strategy oversight.
- Regular reporting.
Beyond 90 Days: Amplification & Growth
- Ongoing strategic leadership and execution oversight.
- Continuous optimisation based on performance data.
- Team capability building and mentoring.
- Best practice operations and processes.
- Board-level reporting and strategic guidance.
Frequently Asked Questions
How is this different from hiring a marketing consultant?
Consultants provide advice. Fractional CMOs provide trusted advisory and leadership.
A strategy isn’t handed over and we leave, we embed into your business, lead execution, manage teams and agencies, and deliver measurable outcomes.
Will you do the day-to-day marketing work?
No. A Fractional CMO operates at the strategic and leadership level.
You’ll need a team or agency for execution (and we can help you build or optimise that).
We lead the function, set direction, and are accountable for results.
How do you measure success?
KPIs are established and these are tied to business outcomes (revenue, pipeline, customer acquisition, referral volume).
Also, reports on progress are provided regularly.
Success is measured by commercial results, not marketing activity.
What if we decide to hire a full-time CMO later?
That’s great. Many businesses start with fractional support and transition to full-time leadership when the business justifies it.
Support can be provided on recruiting the right person and to ensure a smooth handover.
Do you only work with healthcare businesses?
No. While healthcare, MedTech, and pharmaceutical sectors are our specialisation, we work with businesses across other industries.
The principles of effective B2B and B2C marketing are the same, and our strategic approach applies broadly.
How do I know if I need 1 day, 2 days, or 3 days per week?
We’ll help you figure that out in the discovery call.
It depends on the complexity of your marketing, the size of your team or agency, and the scope of work required to achieve the commercial outcomes you are chasing.
Ready For
Fractional CMO Support?
If you’re ready to bring executive-level marketing leadership into your business without the commitment of a full-time hire, let’s talk.
Book a free discovery call to explore whether this could be a good fit for your organisation.