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welcome@tuesdaylogic.com.au
What's Covered in Your Free Call:
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Alignment & Next StepsTogether, we’ll identify your immediate priorities, check if Tuesday Logic is the right fit, and outline clear next steps.
If it feels like the right move, we’ll create a tailored proposal and send it through for your review.
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Your Marketing LandscapeWe’ll explore your current challenges, goals, and marketing set-up so we understand where you’re starting from and what success looks like for you.
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How We Partner
You’ll get an inside look at how Tuesday Logic works with clients, from engagement structure to delivery, including rates, so you know exactly what to expect.
Fractional CMO Solutions for Agencies & Organisations
For Organisations
Whether there’s a burning question or just a curiosity about fractional CMO and marketing support, Tuesday Logic is ready to help.
Tuesday Logic is usually engaged when when businesses want more confidence that their marketing is actually moving the needle.
Tuesday Logic helps organisations get the best from their agency partners and internal marketing teams. We deliver a clear roadmap, stronger results, and peace of mind that marketing budgets are working towards commercial outcomes.
The goal is simple: make sure everyone’s working smarter, not harder, so marketing feels easier, delivers more, and builds trust on all sides.
For Agencies
Most agencies offer the full suite of marketing services but in healthcare, it’s the gaps in compliance knowledge that can undo all that hard work.
AHPRA and TGA guidelines aren’t just fine print, they’re critical for protecting your clients and your agency’s reputation.
For agencies, Tuesday Logic brings an extra layer of leadership, mentoring and compliance oversight, in complex industries like healthcare.
Questions & Answers
Does a Fractional CMO replace a marketing agency?
No. A Fractional CMO doesn’t replace a marketing agency (nor do we want to), we complement them.
Think of a Fractional CMO as your strategic marketing leader. We sit at the executive table, understand your business goals, and design the roadmap to get you there.
Marketing agencies, on the other hand, are typically built to execute, delivering creative, media buying, content production, digital campaigns, or other tactical outputs.
Here’s how the relationship often works:
- A Fractional CMO provides leadership and mentoring to your internal team. They will also often support with recruitment and onboarding of internal marketers and/or agency partners). They also provide a clear strategy and roadmap that aligns with a business’s commerical goals.
- An agency may provide a complimentary strategy (where required), and will often have an entire team of specialists (think content creators, SEO, web developers etc) to execute on the marketing activities.
Together, Fractional CMOs and agencies deliver cohesive, compliant, and results-driven marketing.
In fact, many agencies benefit when a client has a Fractional CMO involved, because projects come to them with clear briefs, defined KPIs, and realistic budgets. This makes execution smoother and more effective.
What industries do you work with?
Tuesday Logic works with both B2B and B2C clients. Marketing is a highly transferable skill, and the approach is tailored to suit each business’s goals and audience.
That said, we have a special interest in and deep experience with healthcare, medtech and consulting.
Are you available for ongoing support or one-off projects?
Tuesday Logic is available for both.
We support one-off projects that need focused execution as well as ongoing marketing through a monthly retainer, depending on what best suits your organisations needs.
What makes Tuesday Logic different from other fractional CMOs?
At Tuesday Logic, we provide the strategic oversight of a CMO with the insight of someone who has worked both in-house and within agencies.
This unique perspective means we understand how to align internal teams and external partners (such as marketing agencies) to deliver on commercial goals.
- In-house and agency perspective: Having sat on both sides of the table, we know the pressures internal teams face and the realities of agency operations. This allows us to bridge the gap, align expectations, and create smoother, more productive partnerships.
- Healthcare marketing expertise: With extensive experience in healthcare marketing, we understand compliance requirements, patient sensitivities, and industry nuances, ensuring campaigns are creative, compliant, and commercially effective.
- Collaborative leadership: We don’t compete with agencies, we help them succeed. By providing clear strategy, faster decision-making, and senior-level guidance, we empower agencies that you’ve partnered with to deliver their best work.
- Big-picture with practical grounding: We blend strategic foresight with technical knowledge so recommendations aren’t just high-level theory, but grounded in what we know can work from a technical perspective.
- Agency partnership support: We maintain a network of trusted agencies we’ve successfully partnered with and can recommend the right fit for your needs. We also review and interview agencies you may be considering, evaluate proposals, and even negotiate contracts on your behalf, ensuring you get maximum value and accountability from every partnership.
What kind of marketing support do you offer?
Tuesday Logic provides strategic marketing leadership and guidance.
Rather than executing day-to-day tasks, we are best utilised on a part-time basis to work alongside your team to consult, monitor, and guide based on data, insights, and proven experience.
Can I book you for a strategy session only?
Yes, you can book an audit and strategy session to assess your current marketing and receive tailored recommendations for improvements. From there, you can decide whether to move forward with project-based support or an ongoing retainer.
Do you help train teams
Yes, Tuesday Logic can and has worked closely with in-house marketing teams and agencies. We provide guidance, up-skill capability, review compliance and support smarter decision-making.
Tuesday Logic can also help identify and implement MarTech solutions. This is to improve efficiencies and outputs and to inform optimisations across your marketing activities.