The AEO Playbook
Google built its dominance over three decades. AI is already 56% the size of global search and it got there in 3.5 years.
Kelly Dimkovska breaks down what that shift means for your business: why impressions can climb while clicks fall, what makes content worth citing to ChatGPT, Gemini and Perplexity, and why it’s important that healthcare and MedTech brands adapt.
Inside: The “Crocodile Effect” explained, the structural signals AI uses to decide what’s worth citing, why backlinks don’t move the needle the way LinkedIn, Reddit and YouTube do, and the answer on whether the blog is dead or just poorly optimised.
FAQs
What's inside the e-book?
It covers what AEO is and how it differs from SEO, the structural signals AI uses to decide what’s citable, why blogs still matter (and how to fix them), the role of LinkedIn, Reddit and YouTube in AI citations, and what this all means for businesses.
Is the e-book free to download?
Yes. Enter your name and email and it’s yours instantly, no strings attached.
Who is this e-book for?
Business owners, marketers and healthcare organisations who want to understand why AI platforms might be ignoring their content, and steps to address this – especially useful if you’ve never audited your content against AI citation signals before.
About the Author
Kelly Dimkovska
Founder & Fractional CMO
Kelly has spent over 19 years helping organisations in healthcare, B2B, and non-profit sectors transform marketing challenges into growth opportunities. She is motivated by meaningful impact, partnering with teams and leaders to shape the marketing function into a force that drives business growth.