Case Study:

Solution Minds Consulting

Solution Minds Consulting approached Tuesday Logic in October 2023 with a question many growing businesses face:

“Are we really getting the most from our marketing spend?”

At the time, their marketing mix included:

They were investing consistently and had healthy click budgets but were unsure whether the activity was translating into meaningful business growth.

The marketing efforts felt disconnected from the broader business goals.

Gain complete clarity on the effectiveness of all marketing activity and spend.
Ensure the marketing agency’s efforts were fully aligned with overarching business goals.
Establish a clear, actionable plan to drive measurable business growth.
Implement a tactical plan to maintain oversight and accountability across channels and suppliers.
Optimise marketing investment to deliver the highest possible return.

Analyse

Reviewed existing strategy, channel performance, and agency activity.
Conducted a collaborative workshop to identify gaps, opportunities, and support needs.
Audited tools, messaging, ad copy, set up, audience targeting and click budgets.

Architecture

Developed a 6-month tactical plan linked directly to business objectives.
Defined KPIs, budgets, timeframes, and accountability measures.
Introduced processes and tools for asset review, approval and publishing.
Worked directly with the existing marketing agency to realign their activities.
Set up customised reporting dashboard and provided ongoing report updates to ensure transparency and informed decision-making.
Introduced online bookings for free discovery calls.
Conversion tracking refined for accurate reporting.

Amplify

Oversaw implementation of new marketing initiatives such as a Podcast channel and YouTube advertising.
Monitored performance, provided guidance for optimising campaigns, and reallocated spend to highest converting ads and channels.
Modernised guide delivery by replacing PDFs with a modern digital experience.
Supported HR with recruiting an in-house marketing manager.
Researched, evaluated, and negotiated terms with a new marketing agency to ensure the right skills and capabilities were in place for future growth.

% Increase - New Users

% Increase - Guide Downloads

% Increase - Key Conversions

% Increase - Direct Traffic

Within the first three months, Tuesday Logic delivered:

Rob Stummer

Director of Growth, Solution Minds Consulting